“We’ve got to speak to PC gamers as well.”
“I said, ‘Hey, you know this console thing, it seems like it’s been OK, but if we really want to speak to gamers, we’ve got to go beyond console,’” Loftis, 56, recalled. Leading the project is Shannon Loftis, who secured the job five years ago after she told her bosses it was time for Microsoft to take computer games more seriously. As Loftis tells it, she “begged” to oversee work on rebooting Age of Empires, a franchise that dates back to the 1990s.Īlthough the Xbox and related content account for most of Microsoft’s $15 billion in annual game revenue, Loftis saw an opportunity. It has an average of 83% on Metacritic, placing it in the top 10 new PC games. The game, which comes out Thursday, is receiving favorable reviews. It’s a strategy game set in medieval times, where players take control of the Holy Roman Empire or the Islamic Abbasids caliphate in a bid to conquer the world. The company hopes to finally change that.Ī result of this effort is Age of Empires IV, the first installment in 16 years. Yet, it’s largely irrelevant at the intersection of those two worlds: developing PC games. (Bloomberg) - Microsoft Corp. is a pioneer of the personal computer and one of the largest video game console makers.
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